Quick Summary:  The demand for eCommerce applications is on the rise. More and more businesses are looking to fulfill their product listing needs through software. With companies moving away from serving only a local market, there is an ever-increasing need to sell products online at a global level. E-commerce applications facilitate the global distribution of services and products 24×6. With eCommerce applications, you can connect with customers on mobile and PCs at any time irrespective of their geography or time zone. The sole aim of eCommerce app development companies is to provide customized yet affordable solutions to businesses.

What Is An eCommerce Mobile App?

Mobile commerce applications are the future for businesses and eCommerce in a world where people don’t buy things just because of the brand, but also due to the convenience of product delivery. A new mobile commerce application development approach is based on personalization and custom apps. Using an eCommerce mobile application for your business isn’t something you do once and forget about. You will need to continuously keep up with the changes in mobile commerce trends and keep innovating your collection to give new reasons for customers to open your mobile application again and again.

A mobile commerce application is the new mark of a modern business. From eCommerce apps for business-to-business (B2B) or business-to-consumer (B2C) services, like ordering food for pickup and delivery, to direct selling of products, mobile applications offer a great number of things that a retailer can do with it. These include tracking inventory both online and offline, storing customer information in an accessible database, and securely managing customer payment options.

Things to consider before e-commerce mobile app development

Key Considerations Before eCommerce Mobile App Development

Target Audience: Identify your target audience and understand their preferences, demographics, and behaviors. This information will help you tailor your app’s features, design, and functionality to meet their needs effectively.

Platform Selection: Determine the platforms on which you want to launch your eCommerce app. Consider developing for both iOS and Android platforms or choose one based on your target audience’s preferences.

App Features: Define the essential features your eCommerce app should have, such as product listing, search functionality, shopping cart, secure payment options, order tracking, customer reviews, push notifications, and social media integration. Prioritize features that align with your business goals and customer expectations.

User Experience (UX) and Interface (UI): Design an intuitive and visually appealing user interface (UI) that enhances the user experience (UX). Ensure easy navigation, seamless checkout process, clear product images and descriptions, and responsive design for different device screens.

Security: Security is critical for an eCommerce app. Implement robust security measures to protect user data, payment information, and transactions. Utilize encryption protocols, secure payment gateways, and adhere to industry standards and compliance regulations.

Performance Optimization: Optimize your app’s performance by focusing on factors like fast loading times, smooth scrolling, minimal app crashes, and efficient server-side handling. Conduct rigorous testing to identify and address any performance bottlenecks.

Integration and Scalability: Consider integrating your eCommerce app with essential third-party services such as payment gateways, inventory management systems, customer relationship management (CRM) tools, and analytics platforms. Plan for future scalability and ensure that your app can handle increasing user demands.

Ongoing Maintenance and Updates: Plan for regular maintenance and updates to keep your app secure, compatible with the latest mobile OS versions, and feature-rich. Continuously gather user feedback, monitor app performance, and make improvements to enhance the user experience.

Types of eCommerce Mobile App Development

B2C Digital Mobile Apps: An eCommerce mobile app serves the purpose of sale. It comes in handy when you are willing to sell products directly through your business or company and have no intention of using any other website. Therefore, an eCommerce mobile app is developed for the convenience of the customer rather than the retailer. There are many advantages to creating an eCommerce mobile app like Amazon due to its enormous popularity among customers. The advantages include the wide range of products that it includes, which is much more than any other app in the market, unlike niche-based apps, which only sell products related to a specific industry or category.

B2B eCommerce Apps: From the very beginning, e-commerce has contributed a lot to the growth of trade. There are a number of eCommerce platforms that allow you to buy and sell anything you want anywhere across the globe. B2B eCommerce apps are used to sell products or services within large industries. The best example of such a marketplace is eWorldTrade, an industrial platform that sells industrial goods in bulk. Such platforms may also deal with industrial machinery and truly large equipment.

Marketplace App: Marketplace apps connect multiple sellers with potential buyers. These apps provide a platform where sellers can list their products or services, and customers can browse and purchase from various sellers. Examples of marketplace apps include Amazon, eBay, and Etsy.

 m-Commerce Apps: These apps allow users to make online purchases using a mobile device. The payment portal also includes smooth integration with e-commerce platforms like Magento and WooCommerce, allowing businesses to use their existing data for targeted campaigns.

 In-App Purchase Apps: In-app purchases (IAP) are meant to unlock special features or content for mobile apps. The in-app purchase has become the most popular monetization model for app developers. It’s also beneficial to some extent for users as it offers convenience, letting them make the purchase at their convenience without hassle. 

On-Demand Service App: On-demand service apps allow users to request and book services instantly. Examples include food delivery apps like Uber Eats and DoorDash, ride-hailing apps like Uber and Lyft, and home services apps like TaskRabbit and Handy.

The benefit of Creating an App for Your E-commerce Store

Brand Recognition: Creating an e-commerce application makes it easy for business to get their brand in front of customers. Where customers may not quite know about brands and see them often before they are a customer, having an e-commerce application can be an invitation for them to use the service regularly if it’s easy to use and makes sense right away. It’s an easy way to create more brand recognition than ever before, word of mouth, through online reviews shared on various social media platforms or other networking sites.

Detailed Analytics: Mobile apps are the most practical way to not just reach out to customers but also create a check-out environment from anywhere. Mobile app development involves a lot of features customized according to the specific requirements of the company. This makes it a great leveler in the business world as it can assist you to monitor the activity of users and extract critical information in order for it to be more user-friendly, develop personalized content, and make many marketing strategies in a better manner. The applications also allow you to add some promotional offers on a regular basis so that people can get offers during their purchases, which improves application usage positively.

Contactless Payments: Customers love mobile payments. Sixty-eight percent of people would choose to switch between online payment providers if they improved the user experience (source). Incorporating a convenient checkout solution that makes it easier for customers to make purchases is essential to improving your conversion rate. It’s a competitive marketplace and you need to stand out among your competitors if you want to be successful. Offering pay-by-phone solutions gives you an edge as it appeals to modern consumers who are more tech-savvy and comfortable with the idea of paying on their phones. Allowing customers to pay with their phones improves purchase conversions and increases revenue.

Better Efficiency and Increased Revenue:

Most companies see the advantages of mobile phone applications and have one for their operations, but it’s common to think of them as just a flashy addition or a marketing tool. In fact, it is one of the best ways of increasing sales and revenue since you can engage potential customers in real-time. Moving things along further is the extent to which you take the idea of upselling by offering incentives and discounts from your app, especially when they are running out of time to avail of that offer.

Conclusion  

In today’s business environment, where the most talked about topic is customer experience, an e-commerce mobile app is helpful for improving convenience and user experience. It adds an innovative characteristic to your e-commerce business as it provides a fully-functional online shopping platform on your customers’ mobile devices. Brain Inventory has mastered its craft in the areas of mobile application development for multiple platforms and e-commerce app development services to be used on the internet and as software as a service (SaaS). We’re not only passionate about apps but mobile apps. Our team’s expertise is gleaned from years of experience developing cutting-edge business apps and custom mobile app development solutions. With our core competency revolving around the creation of beautiful applications that are user-friendly, secure, and powerful, we have developed diverse kinds of mobile applications used by clients worldwide for their day-to-day needs. From enterprise-level institutions to small-scale businesses, Brain Inventory Services serves all without discrimination or preference.