Quick Summary:  The popularity of the sports leagues has increased dramatically over the past few years. This can be attributed to various factors like technology, interest in the events, and a change in the mindset of the viewers.

All those who sat back and watched your fantasy sports team from the Earth’s remotest corners have one thing in common—they are all sports enthusiasts. There is an impressive amount of viewership that fantasy sports platforms have driven towards a league match and increased fan engagement.

If you are thinking of building a fantasy sports app, you might want to consider incorporating the following trends. Fantasy sports is on a high rise of being an actual sport in itself, and it has become an “upscale” hobby for entrepreneurs and investors who have invested in fantasy sports companies in the past.

Top Trends in Fantasy Sports App Development

AI in Sports Application: If you are planning to develop an application for fantasy sports, you can use Artificial Intelligence (AI) technology in it. It is essential for website owners to enhance user engagement by adding a personal touch. Users often get frustrated if they are going through common features and options. The results are quite encouraging as compared to other forms of applications and games, which are highly responsive to AI tools.

One of the most important aspects of customer service is providing customers with an easy way to contact you. A good way to do this is by creating a chatbot for your fantasy sports website. Chatbots are used in many different ways and can help improve the services you provide to customers.

It can also assist users in developing risk-mitigation strategies by providing data-driven player recommendations.

AR and VR – Wearable App Integration: Augmented Reality (AR) and Virtual Reality (VR) are here, and both have become a growing industry. Instead of using just one virtual reality technology, you’ll want to combine both methods for the greatest results. The top reason for this is because these two technologies work well together. VR allows your users to fully immerse themselves into a simulation where they can interact with objects and move around freely. While in VR mode, your user could be running a Bible study on what their favorite sports team does before every game. AR works by placing an image or video onto the real world so it appears as part of that environment. For example, as your viewer is watching a basketball game with AR-based smart glasses on, they can see what plays were performed during each period of the game. AR is excellent for providing additional insights into how teams prepare for games and keeping fans connected to their favorite sports team day-to-day.

Cybersecurity: When incorporating Cybersecurity into your fantasy sports application, you can enhance user authentication. Using this means that the user authenticates himself/herself when logging into the app. Multi-factor authentication gives users an additional layer of security. This prevents anyone from accessing their accounts as soon as they log out. Using current trends in cybersecurity you can safeguard your fantasy sports application with strong encryption methods. The information is safeguarded using algorithms and other data encoding methods to reduce the chances of it getting hacked or stolen. Biometrics and two-factor authentication can be used for higher levels of protection.

Smart Stadium with IoT: A smart stadium is a great tool for enhancing engagement with users. You could leverage its capabilities to let users monitor the fantasy team’s game and other important stats. By offering virtual reality technology, you can give your customers a first-class championship experience.

The Smart Stadium App enables smart stadiums to manage fans’ relationships with the team, the stadium, and the game. Predictive analytics from smart objects and sensors help you keep your audience up-to-date with real-time data and engage with them through mobile services, social interaction, and virtual and augmented realities.

Streaming Solutions: One way to attract users to your app is the use of live streaming. A live event like a football match brings with it an in-built ‘entertainment factor’. It would definitely be a more interesting experience for the users if they could watch the game live from within the app itself. Allow them instant access to live scores, detailed analysis, follow match proceedings stay updated on time, and also have access to highlights for each match.

Cross-Platform App Development: Stats show that fantasy sports participants have a habit of playing fantasy sports across more than one platform. For example, players will use their smartphones to make picks but then go on the web to check scores and standings. This kind of behavior makes it necessary for companies to develop apps that are available across platforms so a player doesn’t have to build a new identity when switching between devices.

Top Fantasy Sports Tech Trends & Innovations in Upcoming 2024

Performance Analytics: Competition analysis can help optimize your marketing strategy. It’s important to track and monitor your competitor’s performance in the industry at the same time as considering your own strengths. Effective marketing strategies must be developed by considering how a company will pursue its interests, including analyzing market share in the industry, along with the strengths of its product/service.

Sensor technologies can analyze the velocity, distance, harshness, and acceleration of movement. When combined with some specific in-game metrics such as rebounding, average distance, or the average speed taken. It provides really accurate feedback on a player’s ability, stamina, and potential. This analytics would help coaches understand their strengths and weaknesses better and make better decisions in real time during the game or training session.

Fan Engagement: Sports fans want to pretend they are part of the game as if they are playing it themselves. Engage with your fans using the benefits of mobile technology and Virtual Reality. It’s important to understand this idea while you plan your app development. The more committed your users are, the better it is for you. It’s true that apps with a large fan following have more rewarding marketing plans. But by and large, user engagement goes a long way in ensuring richer experiences and better usability.

Smart Stadium: You can enhance the in-stadium live viewing experience with AI. With the increasing popularity of TV watching, the in-stadium viewers are declining. But it is not too low. However, there are efforts from companies to improve the in-stadium viewership. You can use IoT as a smart parking solution and connect with the fans using artificial intelligence (AI).

eSports: While eSports might be a relatively new concept in the sporting world, it is one that is rapidly gaining traction and popularity. It is time for businesses to invest in eSports, which is the next big thing. Investing in this niche allows more people to engage with your sports. People may not find certain sports engaging or interesting enough. This is why creating eSports opportunities for these games can contribute to boosting viewership.

Immersive Training: Immersive training enables athletes to practice in different conditions and environments. For instance, an athlete practicing for the snowboard circuit will need to have a virtual environment that is equipped with a simulated snowfield. This will help him prepare for real-world competitions under substandard conditions and changing factors.

Advanced Streaming: High-streaming and Virtual Reality solutions are the future of sports broadcasting. Today, most broadcasting channels provide 1080p HD quality and broadcast games to homes. This picture size looks good on TV sets but is not of high quality when it comes to watching content on mobile phones, computers, and tablets. In things like football, basketball, tennis, golf, etc., sports broadcasters have been trying to figure out ways to provide a more enhanced viewing experience that includes terrific ultra-high qualities. The first thing that comes to mind is 4k 360 VR streaming technology that has been developed to bring stunning experiences to users through live streaming. VR was initially hindered by a lack of content but getting back to the discussion about sports broadcasting, a lot of information and research was put into increasing the video quality of broadcasts through highly reliable and user-friendly mediums.

Conclusion  

The fantasy sports application has been gradually gaining popularity. With the ongoing rapid expansion of this app, the landscape for this niche is changing and developing rapidly. Today, many big-name companies like ESPN Fantasy Sports, MyTeam11, and My11Circle Cricket are well-established in this niche with millions of active users. However, there is a huge opportunity to explore the untapped potential in this space. Brain Inventory provides mobile app development services in India. Our focus is to build addictive mobile apps and games for Android and iOS devices. We build capable solutions for businesses that leverage the latest technologies and techniques. Using our expertise, we equip startups with powerful applications to help them grow their business.