Quick Summary:  Augmented Reality is the latest innovation to emerge from the technology industry. It allows you to use your mobile phone as a screen, which makes it possible for you to see images, sounds, and other information present in the real world around you. Like every other industry that is enjoying the benefits of augmented reality, travel is also one of them. The travel industry has also experienced exponential growth by integrating AR into mobile app development.

What Is Augmented Reality?  

Augmented reality (AR) is a digital technology that makes changes to the real-world environment when viewed through an app or a device. The technology has similarities with virtual reality (VR), but AR does not replace the real-world environment, it supplements it by overlaying digital components. 

Augmented reality, or AR, is the technology that overlays virtual images over an environment. Through this technology, all of the objects in our real life are available in digital form and can be interacted with by both the user and any device near them. Those working in travel-based industries should take a close look at how augmented reality can be used to improve their business. 

Importance of AR in Travel  

The potential application of augmented reality (AR) in travel has been growing rapidly over the past few years. It allows businesses to provide a new level of interactivity and enable customers to see the product or service in a whole new way. Emerging as a useful tool for business and marketing, AR-based travel mobile apps quickly engage customers with their interactivity and render an immersive user experience.

Augmented reality (AR) is increasingly being used in the tourism industry. This can be done through custom applications, third-party and theme park experiences, as well as online. AR can create new selling experiences for hotels, attractions, and travel companies that cannot be offered by traditional web platforms. It also helps generate brand recognition (from individual customers to corporates) and improve communication with customers. 

Easy access to information

Better Marketing and Advertising 

Enhanced convenience and comfort 

Makes tourist places more attractive

 Types of AR Travel Applications

•   Location-based  

 Location-based applications are one of the leading technological innovations in augmented reality. They work by detecting the location of a user’s smartphone and using that data to overlay information in the real world. These applications can be used to create virtual tours, navigation systems, and more. 

•   Marker-based  

  Marker-based augmented reality is a technology that uses markers and cameras to input information about images, videos, or physical objects. Marker-based AR (also known as recognition-based AR) allows users to take photos, videos, and map locations. It is highly accurate because objects are tracked and measured by the camera and then measured in real-time via markers placed on them.  

•   SLAM  

The software is designed to track objects in real time and identify them accurately. The process relies on computer vision, along with a set of complex algorithms and software libraries operating on a deep learning framework. All this allows the developers to provide a solution that is accurate in recognizing objects while they are moving around the environment. 

 Scope of Augmented Reality in the Travel and Tourism Industry

 With the use of augmented reality technologies, travel, and tourism can be made more interactive and enjoyable. While AR technologies are not new in mobile app development services, they have gained popularity with a special focus on travel and tourism apps. As with any other technology, these developments have provided a boost to both users’ traveling experience as well as business promotion. 

 When it comes to traveling, the availability of technology with features like AR makes every aspect of your experience significantly better. It is a great way to customize the experience around you. From checking the weather forecast to finding restaurants and attractions, augmented reality in tourism will make your trips more memorable. 

•   Hotels and Accommodations  

 Augmented reality or AR is a new form of interaction that extends our physical, real-world-based existence into the virtual world. It’s an interactive experience that offers guests used for hotels and accommodations boundless potential to interact with guests and travelers in real-time, not just through a text or e-mail interface but with a full 360-degree visual tour, plus 3D views. 

•   Augmented Tourist Destinations  

  AR-based apps for tourism could be used by travelers to get the right information before they visit places. In addition to highlighting details related to the venues, tourists can explore the history behind them on a virtual tour. This is a great opportunity to learn more about some of the most interesting historical events that have ever happened across the world.  

•   Augmented Reality Gamification 

Augmented reality isn’t just making waves in the gaming world anymore. The travel industry is catching up and realizing the potential of this innovative technology. Imagine exploring a hotel or a new city with an app that makes your surroundings come alive with interactive, 3D elements, and gamification. The possibilities for creating unique and memorable experiences for customers are endless. It’s time for the hospitality industry to elevate the customer experience with augmented reality tourism apps. 

Conclusion  

Augmented reality (AR) is a technology that brings virtual objects into the physical environment. This is how it works: a smartphone or tablet is equipped with an AR headset or glasses, which allows the user to see real-world items placed on the screen in 3D. Augmented reality has already become an essential part of people’s lives, but it’s just not limited to games and apps. It will help you in your everyday life. 

As a trusted mobile app development company, we understand the importance of incorporating Augmented Reality (AR) in your travel app solutions. It not only provides an amazing user experience but also helps you to increase your revenue manifold. The latest advancements in digital technologies have provided a totally new dimension to travel booking. They are rapidly taking over the world one application at a time. Nowadays, with almost all segments of society embracing technology, you can use your travel app to promote seasonal promotions, discounts, and door prizes.