How iOS Apps Help Businesses Reach High-Value Customers

In today’s highly competitive marketplace, having a mobile application seems like a blessing for all businesses. Among various platforms available today, iOS application development is emerging as a profitable option for businesses to connect with high-value customers and enhance their brand’s loyalty. With a premium user segment and highly secured applications, iOS development comes with several advantages that can help your brand expand its global presence. Before we reveal the advantages, let’s look at iOS apps development.

 iOS application development is the process of developing applications for Apple’s operating system, like MacBook, iPhone, iPad, etc. The development takes place in Apple’s platform such as Xcode, and Swift is the most commonly used language. The process includes designing the app’s UI, conceptualizing it, writing code, testing, iterating, and finally improving the performance. 

With a strong focus on providing a seamless user experience and fast speed, iOS development enables businesses to reach a premium set of audience worldwide. Contact us to hire iPhone developers.

Market Statistics of iOS Application Development Services 

• Approximately 2 million apps are available on the Apple App Store, as the data generated in mid-2024 speaks. Of these, 1,766,150 are non-gaming and 233,598 are gaming apps. 
• 838,570 publishers have released an app on the Apple App Store. 
• Approx 95% of the available apps are free on the Apple App Store while 4-5% are paid ones. 
• Despite the number of apps available on Google Play, the Apple App Store continues to get downloads. The number of downloads grew by 2.5%, which indicates the popularity of iOS apps in the market. 
• On an average, approximately 1091 new apps are released on the Apple App Store daily. 
• 42% of apps on the Apple App Store have been rated by users. This figure shows that the users like to engage with the iOS apps and provide their feedback for the continuous improvement. 

Benefits of Developing an iOS Application

1) A High Return On Investment: When compared with Android development, iOS development gives a high return on investment (ROI). A good number of reasons contribute to this higher revenue. For example, iOS apps typically attract a more affluent audience inclined toward premium apps and willing to purchase in-store apps. This demographic spends a good portion of its disposable income on buying applications, increasing revenue for developers.

The Apple App Store enforces strict rules, ensuring only top-quality apps meet premium user expectations and maintain long-term satisfaction. This level of increase in the user satisfaction leads to greater use of the app and a boost in the number of in-store purchases, further increasing revenues. 

Contact us for custom software development services. 

2) Privacy and Security: The security that comes embedded with Apple apps is unmatched. Choosing the iOS app development platform ensures end-to-end encryption, robust security measures, regular updates and frequent security reviews. The updates often address app vulnerabilities, and add the latest user authentication mechanisms. 

With iOS apps, not only the customer confidence is increased, but also the security of a business’s sensitive information is maintained. Additionally, businesses can install third-party SDKs to further protect users’ data. 

3) Exceptional User Experience: Do you know that approximately 50% of customers uninstall the app after the first time downloading due to a poor user experience? But this is often not the case with iOS application development. 

Apple has positioned itself as a premium service provider, thanks to its excellent customer service, robust hardware and functional software. Developers use Swift to build every iOS app, ensuring smooth performance across all iOS devices and delivering an enjoyable user experience. The users are assured that each app they invest in is secure and free from any performance glitches. 

4) Monetization Opportunities: Unlike most of the Android users who are not willing to make in-app purchases, iOS users like to spend money on their apps. They would not hesitate to spend money if they are getting value out of it. Businesses can monetize through the iOS App Store via in-app purchases, subscriptions, and download charges.

5) Safe and Secure Payments: With the increase in the number of digital transactions, users are becoming more conscious while making a payment online due to the risk of threats and cyber crimes. Apps require users to give their personal details, credit/debit card information, UPI, etc. Because of this, they seek reliable applications which give priority to their sensitive information. As already mentioned, iOS is a highly secure platform where online payments are more secure than ever. Apple Pay facilitates privacy and complete security for online transactions. 

6) Easier Updates: One of the most significant benefits of Apple apps is that it runs only on a few iOS models and versions, which allows for the easier development of apps and better integration with iOS devices. The iOS ecosystem makes software upgrades a hassle-free experience for the developers. 

Developers can prioritize app optimization for better UX and reliability instead of update management. The unifying environment and minimum iOS fragmentation ensures that the maintenance of iOS apps is easier. Furthermore, it offers an uncluttered experience across all iOS devices without having the users to worry about compatibility issues. 

7) Beautiful Designs: iOS designs are more attractive than Android ones. Even their icons look more stylish and aesthetic. Apple devices attract users with their gorgeous UX/UI. Developers constantly update the apps to improve their designs, fonts, and other elements. This makes a business’s application adorned with stunning designs and helps increase sales. 

8) Swift Data Transfer: Another benefit associated with Apple apps is the swift movement of data between various iOS devices such as iPads, Macbooks, and iPhones. Transferring information from one device to another takes a few seconds, which saves a lot of time for the users. 

9) Support for Advanced Technologies: iOS is not only known for its premium reputation, but also it is popular for supporting the latest technologies and offering opportunities for businesses to innovate with their products. Apple’s ongoing tech investments and updates help developers add new features to iOS apps.

10) Wearables: With Apple’s popular products like Apple Watch, companies can expand their product lines in the wellness and health sectors. Users can monitor their health, track their fitness, and receive personalized diet and nutrition recommendations by integrating these technologies into iOS applications.

11) Sustainability Initiatives: Apple’s technological advancements extend beyond innovation–they take care of the environment as well. Committed to eco-friendly and sustainability practices, Apple actively engages in protecting and conserving Mother Earth. Even the changing consumer mindset speaks that they are willing to invest in eco-friendly brands more. Businesses can leverage this opportunity by integrating green initiatives and aligning with modern consumers’ values.

12) Powerful Testing: Many businesses believe that testing of an iOS app is costly. However, that’s not the case. Apple’s ecosystem provides simple testing tools and frameworks like Xcode to perform thorough app testing. It includes the XCTest framework, enabling developers to write test codes for UI and performance testing easily. With an iOS simulator, UI and UX designers can even test the iOS app across multiple iOS devices. Xcode identifies the areas that need testing, simplifying the task even further.

The Key Takeaway 

Investing in an iOS app brings numerous benefits for your business. Whether expanding locally or globally, iOS apps effectively attract premium users. While iOS development is not everyone’s cup of tea, it may be a challenge for business owners to develop a unique iOS app all by themselves. Hiring an iOS app development company simplifies and speeds up the development process, resulting in high-performance mobile applications yielding high revenues. 

Choosing our company not only ensures you get exceptional post-development support but also get access to high-quality iOS application development services for the continuous success of your business. Contact us to learn more.